Socium Media Ranks #6 on Adweek’s 75 Fastest Growing Agencies List
Paid Search - Page 6
Categories
Jul 31, 2020 Paid Search
The Differences in Negative Keyword Match Types
Keyword builds are critical in creating any campaign. When paying for keywords, you want to ensure every penny counts and goes towards users who will benefit from your product or service. In order to do this effectively, you must make sure you are including negative keywords in your campaigns to increase the relevancy of search […]
Jul 17, 2020 Paid Search
Utilizing Smart Bidding When Limited by Budget
When managing a Google Ads account, it is very likely that you will run into campaigns that are “Limited by Budget”. But what if you do not have enough budget to increase the campaign’s budget to the amount Google is recommending? Rather than increasing the campaign budget (like Google Ads wants you to), there are […]
Jul 10, 2020 Paid Search
What is a Good Click-Through Rate (CTR)?
Optimizing your Google or Bing ads account? One of the many ways to improve the performance of your campaigns and costs in your account is to look into improving your clickthrough rates. Expected CTR is a component of quality score and a higher CTR will lower keyword CPCs. In this post, we’ll walk through the […]
Jun 26, 2020 Paid Search
PPC Basics: Answers to Common PPC Questions
Paid Search, also known as PPC Advertising or SEM, is an effective intent-based digital marketing tactic. The vertical has many different acronyms, which can sometimes be overwhelming when you are new to the field. To help you understand the basics of Paid Search, we answered a few common questions below. What does SEM mean? Search […]