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Mar 12, 2021 Paid Search
Why You Should Be Paying for Brand Search
There is no shortage of ways to drive traffic to your website, with paid advertising at or somewhere near the top of the list for many businesses. While there are many benefits of pay per click (PPC) advertising—including the potential for immediate traffic—there are two questions you must first answer: What is your PPC budget? […]
Dec 30, 2020 Paid Search
How to Analyze a Competitors Google Ads
The Google SERP continues to grow with competition year over year and the rise of a digital focus marketing strategy is crucial. Imagine you are looking to grow your online tax services and you would like to find people interested. You start bidding in keywords related to your business and are not seeing much traffic […]
Dec 30, 2020 Paid Search
Google Ads Campaign Structure Best Practices
Setting up a new search campaign in Google Ads should be easy enough, right? Sometimes, it is. Other times, however, it can be a bit more nuanced. Depending on the goal of the campaign, the nature of the business, and many other factors, your campaign structure can vary from client to client. Thankfully, there are […]
Dec 04, 2020 Paid Search
What is Quality Score for Google Ads?
Today I’ll be explaining what Quality Score is and why it’s important. In the not too distant past, a PPC manager was responsible for optimizing many levers in order to maximize results. These included manually adjusting bids for devices, locations, household income, demographics, time of day, day of the week, keywords, etc. In the current […]