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Evan Matus Blog Posts
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Jun 24, 2024 Paid Social
10 Facebook Ad Examples We Love
Facebook ads have become a powerhouse tool for businesses to reach and engage with their target audience. With millions of daily users, it’s crucial for brands to stand out among the sea of content in-feed.
Jun 24, 2024 Content Marketing
What is a USP in Marketing: Your Business’s Key to Standing Out
In the world of ecommerce and digital marketing, standing out isn’t just an option—it’s essential. That’s where a Unique Selling Proposition (USP), or Unique Selling Point, comes into play.
Jun 03, 2024 Reporting
The Importance of Attribution Modeling + 4 Multitouch Ad Attribution Tools We Recommend
Ad attribution helps you understand which marketing channels and touchpoints contribute to conversions and sales, enabling you to optimize your marketing efforts and drive better results.
May 30, 2024 Paid Search
Understanding Google Ads: What are the Different Ad Types and Strategies
Google Ads is a powerful digital advertising platform that helps businesses reach potential customers across various Google services and websites. Learn the various ad types and strategies to leverage their strengths.